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Feb 20, 2014 1:06 PM
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Saxit
Interesting, but not really good marketing
Imsorryicantpress0twiceimbrowsingonatablet
I didn't know they still made Smints!
FUNKAPUS
TIL I'm not a minimalist.
snapdragon
Anyone else think the M&Ms just end up looking like Superstore No Name brand?
BrianDoheny
as an architecture student, this is porn
JonSmiththesecondjrsbowlofcerealscontemplationofexistence
I like the second to last one on almost all of them. The last durex on looks really good.
TheCurseOfTheFuzzyDuckling
Name Brand, Store Brand, Dollar Store, Knock Off
GhislaineChaidez
fuck you downvote fairy. UPVOTES FOR EVERYONE!
zmobiedick
They still make Smints?!
eezee
Red bull looks incredible in full blue.
phoneybaghead
It looks like the Blueberry "Editions" can to me. And delicious...
IDONTLIKEDICKS
Marketing majors hate him!
Rebornpsycho
most look like they're actually the old version of the brand. when the packaging wasn't that important yet.
mllym
The minimalist labels look like the generic store brand labels.
TheFlyingHellfish
MILK. COLA. ORANGE JUICE.
chemistrydoc
Beestonian
I think it works for the classier brands, but not for the junk foods aimed at kids. It looks like they turn into cheap home brands.
faiora
I think that's partly colour choice, and packaging choice (which weren't changed here). Simplicity is nice on better materials.
RoyRoboTron
Agreed. I don't think the Pringles crowd is particularly minimal. They want to see all the flavor molecules on each chip. *Not to scale
drabmakyo
All roads lead to Helvetica, apparently.
Sprinkleton
HOLY SHIT SMINTS! I totally forgot about Smints!
iDrinkDrano
Holy Shit Smints may or may not be a new acceptable way to express surprise. Let's try to use it more.
iamireland
Understand and study your reaction to each, you'll learn a lot about psychology.
therealgiraffe
Maybe I'm uncultured, but I mostly don't like them. :|
Abso
No, it's the opposite. Cleaner, but it loses so much style. The essence behind each product is gone.
MAILREAXGE
In most cases they're not even what I would consider cleaner. Just bland. You also lose any idea of what some of the products are.
IdKillForAGuinness
Guinness is incredibly clever. Makes it actually look like a pint b
wintermute93
Eh, the harp is pretty iconic. I don't like it not being there.
IdKillForAGuinness
That's true. The second last one is the best as far as depicting a pint, while keeping its trademark.
notirrelevant
I bet if you put any of these sets on the shelves, most people would grab the leftmost one.
itseemsthatnamewastaken
One of the main advantages of minimalist design is that it CAN make people believe that its a better/more sophisticated product. 1/2
itseemsthatnamewastaken
This effect does still require that there be SOME kind of design expertise, which several of these completely fail to do.
TitsMcGee30
I know right? its almost as if someone was paid to make them look nice not generic.
youreathing
You see this? This is awesome right here.
Abso
Why is it awesome?
IamTonyStark
1/2 It is awesome because your brands known everywhere like Tabasco could do what we see in the third option because it shows that their
IamTonyStark
Company has gotten so famous that they no longer have to use vast insignias and "hey look at me " for consumers to see them. Less is more.
youreathing
Marketing/branding interests me for several reasons.This encourages discussion about the basic elements of any brand (I'm also in the field)
Abso
I'll agree with it if it's used just as a study as the title states, but I don't think very many of these would be good redesigns at all.
youreathing
I agree with you. I think the point was merely about how much you can whittle away excess elements but still stay "on-brand."
MandrewJackson
For most of them I like the second image the best.
owlish
Same here- looks classy but not bland.
TheFeralCat
I laughed at the Vanish one because things were actually vanishing.
Somnophobe
I was working out how to make this point as I browsed the comments.. nice.
Yashr8
I wish I had puns of steel like you guys do :(
AugustusScuirus
Fotostatica
Some look great, other ones look like cheap store brand.
oaberbyamd
Moreover if he changes the font.
aprendemos
agreed.
YouAreNotABeautifulAndUniqueSnowflake
dat Schweppes
thatstightbutthole
I'm so turned on right now
BeetlejuiceBreaksIn
Good thing it's tight butthole
BlueberrySloth
Hello ;) Would you like to come to the pants party I am throwing?
MrCyborgSpoon
I'd like to not come to a party that isn't in your pants?
BlueberrySloth
Since you used a double negative I can only assume you want to come to a party in my pants.
MrCyborgSpoon
yeah okay mom
BlueberrySloth
By the way your username is boss
spacefold
You mean, remove everything and put a pretty generic sans serif typeface in the middle?
JonSmiththesecondjrsbowlofcerealscontemplationofexistence
YOU SAID TYPEFACE NOT FONT I LOVE YOU
LegendOfTheDeadCruiser
Pretty much this. Not much of a study, as it is removing everything but the text.
Fotostatica
I found the Graphic Designer!
Yashr8
at least it isn't comic sans, ey?
Warranty
Yeah.
Eowyneb
Thank you!minimalism branding is not just a simple font!their is more to design in it and this shows!I sometimes find it harder to do simple
PeperonyNChease
I agree, it's actually challenging to do something minimal and eye-catching. There is more to it than changing the label to helvetica.
Mooselover2000
I like the minimalist labels, though they might look a little bit Soviet cold-warish
polevaultingpancake
Almost like the Dharma Initiative stuff. Plain label with text.
randomlex
More like pre-1900 America. Still better than the in your face bullshit of the past few decades...
Sarthaen
I think the second to last Guinness can is beautiful
DuckTruck
I like all the middle ones, not to Soviet, not to American
ChefG0ldblum
they look like I could buy em at Whole Foods or Trader Joe's
funkjacket
https://www.youtube.com/watch?v=5CaMUfxVJVQ
Kettles
Last I checked, it seems like shit might be going down very soon. So it might be appropriate.
JamesBluntThatSmartassCunt
I'm cool with that.
discobeaver
I totally see that, as Soviet Constructivism was all about efficiency.
ImJustHereSoIDontGetFined
To me, the minimalist labels usually look more "premium" for some reason. I like it.
iamireland
If you do it right they'll look good, if you do it wrong they look cheap.
SerialKitten666
Looks like shit to me. As someone who enjoys art, even lame product art, I hate this, it's boring and generic and lazy looking.
Mooselover2000
I also enjoy art, but I think that there are different aesthetics that work for products. Perhaps the minimalism is just a nice change
SerialKitten666
Technically, in most product cases anyway, it's going backwards. "Retro" products were often more minimalist...
tomyironmane
Only the ones reduced to plain yellow/white with sans serif black print.
Darjanator
Or budget brands.
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falloutmonk
Boom! That was great.
edgykitty
Bitter much?
GnomeChompski
Well that's a bit out of the blue.
ThranduilsLeftTesticle
Shots fired
SirAwesomeTheThird
thiscannotpossiblygowrong
#shotsfailingtobefiredbysomeone
momusanon
Failure to pew pew pew pew
PinkRanger89
rukyu100
That was absolutely beautiful.
theNextStep
ophirwaasdorp
Commenting for later use
Mooselover2000
http://www.reactiongifs.com/wp-content/uploads/2012/11/OohBurn.gif
SirAwesomeTheThird
Mooselover2000
I stand corrected
WestCoastIsBestCoast
O'Byrne?
iDrinkDrano
Plot twist. Ex wears art covered in minimalistic art prints.
SputnikMD
SHOTS PREMATURELY FIRED
funkjacket
does she wax her vag or something?
TheMonsterWithinYou
Probably not..i'm guessing she does the minimal as in least amount of care down there. Meaning she is sporting an afro plus vag berries.
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obvious2679
best comment. right here.
ATSword
Relativity. Minimalists labels only look good in comparison to the less so. If we only had minimalists, the other would be more interesting.
shartsicle
You must also work in branding. :)
shartsicle
And if not, you should!
ATSword
lol nah. I'm a rocket scientist (astronautical Engineer official term) XD
shartsicle
I have a rocket scientist friend at JPL. Fascinating stuff!
ATSword
OOoo nice. I'm just a senior about to graduate... gonna need one of them so called "Jobs"